These guys had an outdated flash based site that was done 10 years ago. Don’t get me wrong, it was pretty cool, but in this day and age they needed to be mobile friendly as well as easily indexed by search engines, and they needed it quick!
We built and launched this in about 5 days. On top of meeting the initial goals for mobile and SEO, we took it a few steps further and integrated their POS system to accept orders directly from the site to the kitchen (and bypassing grubhub’s 15% fees…)
As you’ll see, Estrella Negra is is extremely active on their social media. They document everything thing on Instagram. Saved ourselves a lot of time (and them some money!) by forgoing your standard image gallery and just integrating their Instagram feed straight through the home page.
Another big part of this was getting their reservation system going. For restaurants that are doing consistently well, but have a small seating area, this is possibly one of the most important things you can utilize. Not only for your own sanity, but for keeping your customers happy and feeling relaxed.
Working with Oto and his crew on this was just a pleasure. They’ve made a fan for life. Which is very fortunate for both sides as they’re located in our neighborhood!
